Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Wajeeha Aslam, Marija Ham, Kashif Farhat
| Year of publication: |
2018
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|---|---|
| Authors: | Aslam, Wajeeha ; Ham, Marija ; Farhat, Kashif |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 23.2018, 2, p. 87-102
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| Subject: | repurchase intention | brand experience | brand trust | brand affect | brand image | Pakistan | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Handel | Online retailing | Markenartikel | Brand | Bekleidung | Clothing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Herkunftsbezeichnung | Designation of origin | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi/2018.23.2.87 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146994