Influencing loyalty to budget hotels through environment elements, experiential marketing and customer satisfaction
Christina Esti Susanti, Purnendu Mandal, Benny Suwito
| Year of publication: |
2025
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|---|---|
| Authors: | Susanti, Christina Esti ; Mandal, Purnendu ; Suwito, Benny |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 16.2025, 2, p. 107-129
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| Subject: | customer satisfaction | environment element | experimental marketing | loyalty | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Event-Marketing | Event marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2025.145080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015444764