Influencing millennials to embrace sustainable fashion in an emerging market : a modified brand avoidance model perspective
Asphat Muposhi and Tinashe Chuchu
| Year of publication: |
2024
|
|---|---|
| Authors: | Muposhi, Asphat ; Chuchu, Tinashe |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 4, p. 738-758
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| Subject: | Ideological incompatibility | Materialism | South Africa | Sustainable fashion avoidance | Symbolic incongruence | Unmet expectation | Südafrika | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Textilhandel | Textile distribution | Bekleidungsindustrie | Clothing industry | Nachhaltiger Konsum | Sustainable consumption | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-07-2021-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323595