Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
| Year of publication: |
2001
|
|---|---|
| Authors: | Maltz, Elliot ; Souder, William E. ; Kumar, Ajith |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 52.2001, 1, p. 69-82
|
| Publisher: |
Elsevier |