Influencing reference price utilisation through the learning environment
Anne Odile Peschel, Stephan Zielke, and Joachim Scholderer
| Year of publication: |
2022
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|---|---|
| Authors: | Peschel, Anne Odile ; Zielke, Stephan ; Scholderer, Joachim |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 11/12, p. 1245-1269
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| Subject: | Behavioural pricing | internal reference price | learning | price judgment | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2032799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466517