Informant characteristics as moderators in higher education research
Kevin L. Hammond; Robert L. Webster
| Year of publication: |
2014
|
|---|---|
| Authors: | Hammond, Kevin L. ; Webster, Robert L. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 4, p. 398-412
|
| Subject: | Higher education | Research methods | Market intelligence | Marketing planning | Market orientation | Marketing research | Marktforschung | Market research | Hochschule | Higher education institution | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385852