Information and involvement : the influence on the acceptance of innovative wine packaging
Year of publication: |
2017
|
---|---|
Authors: | Nesselhauf, Lucas ; Deker, Johannes S. ; Fleuchaus, Ruth |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 3, p. 285-298
|
Subject: | Germany | Consumer behaviour | Packaging | Information | Involvement | Survey research | Moderated regression analysis | Konsumentenverhalten | Deutschland | Wein | Wine | Verpackung |
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