Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
| Year of publication: |
2004
|
|---|---|
| Authors: | Franke, George R. ; Huhmann, Bruce A. ; Mothersbaugh, David L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 1, p. 20-31
|