Information, experience and destination marketing : the influence of interactivity on tourism website
Hsiu-Li Liao; Su-Houn Liu; Chi-Wen Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Liao, Hsiu Li ; Liu, Su-houn ; Lin, Chi-wen |
| Published in: |
Review of economics & finance. - Toronto : Better Advances Press, ISSN 1923-7529, ZDB-ID 2637191-1. - 2013, 3, p. 58-69
|
| Subject: | Personal involvement | Interactivity | Susceptibility to interpersonal influence | Virtual experience | Intention | Tourismusmarketing | Tourism marketing | Website | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Soziale Beziehungen | Social relations | Urlaubsverhalten | Holiday behaviour | Experiment | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244092