Information in Launch messages : stimulating the adoption of new high-tech consumer products
Katrin Talke and Dirk Snelders
| Year of publication: |
2013
|
|---|---|
| Authors: | Talke, Katrin ; Snelders, Dirk |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 4, p. 732-749
|
| Subject: | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Elektrotechnisches Produkt | Electrical product | Konsumgüter | Consumer goods | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771321