Information in the mark and the marketplace : a multivocal account
Year of publication: |
2014
|
---|---|
Authors: | Duguid, Paul |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 15.2014, 1, p. 1-30
|
Subject: | Markenrecht | Trademark law | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Asymmetrische Information | Asymmetric information |
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