Information multidimensionality in online customer reviews
Fang Wang, Zhao Du, Shan Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Fang ; Du, Zhao ; Wang, Shan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 159.2023, p. 1-15
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| Subject: | Customer experience | Online reviews | Sensory information | Social information | Cognitive information | Affective information | Diagnostic value | eWOM | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Informationswert | Information value | Informationsökonomik | Economics of information | Produktinformation | Product information | Information | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Informationsverbreitung | Information dissemination | Internet | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288105