Information processing pattern and propensity to buy : an investigation of online point-of-purchase behavior
Ofer Mintz; Imran S. Currim; Ivan Jeliazkov
| Year of publication: |
2013
|
|---|---|
| Authors: | Mintz, Ofer ; Currim, Imran S. ; Jeljazkov, Ivan G. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 5, p. 716-732
|
| Subject: | information processing | discrete choice | Markov chain Monte Carlo (MCMC) | digital strategy | Markov-Kette | Markov chain | Monte-Carlo-Simulation | Monte Carlo simulation | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Diskrete Entscheidung | Discrete choice |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199454