Information search and purchase patterns in a multichannel service industry
Michael T. Elliott, Frank Q. Fu, and Paul Surgi Speck
| Year of publication: |
2012
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|---|---|
| Authors: | Elliott, Michael T. ; Fu, Frank Q. ; Speck, Paul Surgi |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 4, p. 292-310
|
| Subject: | Informationsverhalten | Information behaviour | Versicherungsmarketing | Insurance marketing | Kfz-Versicherung | Automobile insurance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671254