Information search behavior based on social media : a generational perspective in Romania

Dan-Cristian Dabija, Raluca Babut, Madalina Ioana Lugojan

Analysis conducted on the three generations (Z, Y and X) highlights some very interesting aspects that help us better understand how generations X, Y and Z consumers perceive social media as a means of communication and information. [...]the Internet is a valuable source of information for all three generations and is the main factor that enables the use of social media for finding and communicating various types of information, including commercial information.

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Year of publication:	2016
Authors:	Dabija, Dan Cristian ; Babut, Raluca ; Lugojan, Madalina Ioana
Subject:	information search \| Internet \| social media \| Millennials \| Generation X \| Generation Z \| Social Web \| Social web \| Informationsverhalten \| Information behaviour \| Rumänien \| Romania \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Altersgruppe \| Age group \| Generationengerechtigkeit \| Intergenerational equity \| Informationsverbreitung \| Information dissemination

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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