Information sources in advertising history
ed. and comp. by Richard W. Pollay
| Year of publication: |
1979
|
|---|---|
| Authors: | Pollay, Richard W. |
| Publisher: |
Westport, Conn. [u.a.] : Greenwood Press |
| Extent: | XIV, 330 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| ISBN: | 0-313-21422-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004012471