Information Technologies In Transformation Of Marketing Activity

The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.

MoreLess

Year of publication:	2011
Authors:	Ilarionova, Nina
Published in:	Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice. - Facultatea de Economie şi Administrarea Afacerilor. - Vol. 58.2011, november, p. 259-267
Publisher:	Facultatea de Economie şi Administrarea Afacerilor
Subject:	information technologies \| marketing philosophy \| marketing research \| segmentation \| consumer behaviour \| marketing mix

More details

Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010558959