Information technology and trademarks : implications for product variety
Year of publication: |
2012
|
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Authors: | Gao, Guodong ; Hitt, Lorin M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 6, p. 1211-1226
|
Subject: | Informationstechnik | Information technology | Markenrecht | Trademark law | Wettbewerbsvorteil | Competitive advantage | Produktdifferenzierung | Product differentiation | Industrie | Manufacturing industries | USA | United States |
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