Informative Advertising in Directed Search
Year of publication: |
2012-04-10
|
---|---|
Authors: | Gomis-Porqueras, Pedro ; Julien, Benoit ; Chengsi, Wang |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | costly advertising | directed search | imperfect observability | sales mechanism |
-
Informative Advertising in Directed Search.
Gomis-Porqueras, Pedro, (2012)
-
Strategic Limitation of Market Accessibility: Search Platform Design and Welfare
Teh, Christopher, (2023)
-
Strategic limitation of market accessibility : search platform design and welfare
Teh, Christopher, (2023)
- More ...
-
Pricing, Advertising, and Market Structure with Frictions
Gomis-Porqueras, Pedro, (2010)
-
Strategic advertising and directed search
Gomis-Porqueras, Pedro, (2017)
-
Pricing, advertising, and market structure with frictions
Gomis-Porqueras, Pedro, (2010)
- More ...