Informative versus persuasive advertising in a dynamic hotelling monopoly

Luca Lambertini

A dynamic Hotelling monopoly model is proposed, with the purpose of characterising the effects of informative and persuasive advertising in a regime of partial market coverage. The two models are solved to show the emergence of a unique saddle-point steady-state equilibrium in both cases. Then, equilibrium profits are compared to illustrate that the firm's preferences on the type of advertising effort to be adopted strictly depend on initial conditions.

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Year of publication:	2020
Authors:	Lambertini, Luca
Published in:	Theory. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-40097-2. - 2020, p. 249-264
Subject:	Advertising \| Discrete choice theory \| Monopoly \| Werbung \| Monopol \| Theorie \| Theory \| Hotellerie \| Hotel industry \| Diskrete Entscheidung \| Discrete choice \| Werbewirkung \| Advertising effects

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Other identifiers:	10.1007/978-3-030-40098-9_10 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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