Infusing affective computing models into advertising research on emotions
Taylor Jing Wen, Ching-Hua Chuan, George Anghelcev, Sela Sar, Joseph T. Yun, and Yanzhen Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Wen, Taylor Jing ; Chuan, Ching-Hua ; Anghelcev, George ; Sar, Sela ; Yun, Joseph T. ; Xu, Yanzhen |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 5, p. 710-731
|
| Subject: | Emotionale Werbung | Emotional branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2024.2409254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194434