Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Madhubalan Viswanathan , Anju Seth, Roland Gau, and Avinish Chaturvedi
| Year of publication: |
2009
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|---|---|
| Authors: | Viswanathan, Madhu ; Seth, Anju ; Gau, Roland ; Chaturvedi, Avinish |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 4, p. 406-425
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| Subject: | Subsistenzwirtschaft | Subsistence economy | Öffentliche Güter | Public goods | Grundbedürfnisse | Basic needs | Unternehmensplanung | Corporate planning | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922602