INNOVATION AND CREATIVITY SUPPORT VIA CHANCE DISCOVERY, GENETIC ALGORITHMS, AND DATA MINING

Creativity protocols and methodologies tend to be time consuming if applied manually. This paper presents how information technologies can support innovation and creativity for collaborative scenario creation and discussion. The fusion of change discovery, genetics algorithms, data mining, and computer-supported collaborative tools provide computational models of innovation and creativity. The proposed technology allows groups of participants in a creative processes to have pervasive access to the analysis of the current scenario in real time. This paper introduces such innovation technologies gathered in the DISCUS project, and summarizes the usage of DISCUS on marketing research workshops.