Innovation and product management : a holistic and practical approach to uncertainty reduction
Kurt Gaubinger; Michael Rabl; Scott Swan; Thomas Werani
| Alternative title: | Praxisorientiertes Innovations- und Produktmanagement <engl.> |
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| Year of publication: |
2015
|
| Authors: | Gaubinger, Kurt ; Rabl, Michael ; Swan, K. Scott ; Werani, Thomas |
| Publisher: |
Berlin : Springer |
| Subject: | Produktmanagement | Product management | Innovationsmanagement | Innovation management | Risikomanagement | Risk management | Holismus | Holistic approach |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 327 S. Ill., graph. Darst. 24 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 201405 |
| ISBN: | 3-642-54375-8 ; 978-3-642-54375-3 ; 978-3-642-54376-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412643