Innovation and product positioning : when to add or replace
Anne G. Balter, Cláudia Nunes, Diogo Pereira, Peter M. Kort
| Year of publication: |
2025
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|---|---|
| Authors: | Balter, Anne G. ; Nunes, Cláudia ; Pereira, Diogo ; Kort, Peter M. |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 136.2025, Art.-No. 103327, p. 1-12
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| Subject: | Demand uncertainty | Hotelling line | Investment timing | Product positioning | Product rollover | Real options | Vertical differentiation | Realoptionsansatz | Real options analysis | Innovation | Theorie | Theory | Produktdifferenzierung | Product differentiation | Hotellerie | Hotel industry | Investitionsentscheidung | Investment decision | Marketingmanagement | Marketing management | Investition | Investment | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2025.103327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407880