Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership
Armin Tank
| Year of publication: |
2013
|
|---|---|
| Authors: | Tank, Armin |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Ältere Menschen | Elderly people | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Unterhaltungselektronik | Consumer electronics | Vergleich | Comparison | Deutschland | Germany | Verbraucherverhalten | Älterer Mensch | Technische Innovation | Akzeptanz |
| Description of contents: | Table of Contents [gbv.de] ; Description [peterlang.com] |
| Extent: | XXVIII, 337 S graph. Darst. 210 mm x 148 mm, 580 g |
|---|---|
| Series: | Marktorientierte Unternehmensführung. - Frankfurt, M. : Lang, ISSN 0178-8183, ZDB-ID 1126490-1. - Vol. 36 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Siegen, Univ., Diss., 2013 |
| ISBN: | 3-631-64149-4 ; 978-3-631-64149-1 ; 978-3-653-03180-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255731