Innovation by Defining Failures under Environmental and Competitive Pressures: A Case Study of the Laundry Detergent Market in Japan
Year of publication: |
2011
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Authors: | Fujiwara, Masatoshi |
Publisher: |
Frederiksberg : Copenhagen Business School (CBS), Asia Research Centre (ARC) |
Subject: | Produktentwicklung | Wettbewerbsstrategie | Waschmittelindustrie | Japan | Innovation | Laundry detergent market | Competitive strategy | Environmental pressures |
Series: | Copenhagen Discussion Papers ; 2011-37 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 657104752 [GVK] hdl:10419/208636 [Handle] hdl:10398/8440 [Handle] |
Source: |
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