Innovation diffusion models of new product acceptance
ed. by Vijay Mahajan ...
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Mahajan, Vijay (ed.) |
| Publisher: |
Cambridge, Mass. : Ballinger |
| Subject: | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Produktinnovation | Mathematisches Modell | Neues Produkt | Absatz | Modell | Produktmarketing | 00.10.1983 |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 318 S. Ill. |
|---|---|
| Series: | Series on econometrics and management sciences. - Cambridge, Mass. : Ballinger, ZDB-ID 1189302-3. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Based on a conference held in Oct. 1983 at Harvard University Enth. 9 Beitr. - Literaturverz. S. 281 -299 |
| ISBN: | 0-88730-076-6 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013452366