Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
| Year of publication: |
2016
|
|---|---|
| Authors: | Ofek, Elie |
| Other Persons: | Muller, Eitan (contributor) ; Libai, Barak (contributor) |
| Publisher: |
Chicago : University of Chicago Press |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 Online-Ressource (343 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record |
| ISBN: | 978-0-226-61829-6 ; 978-0-226-39414-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011683356