Innovation in destination marketing : the use of passive mobile positioning for the segmentation of repeat visitors in Estonia
Andres Kuusik; Margus Tiru; Rein Ahas; Urmas Varblane
| Year of publication: |
2011
|
|---|---|
| Authors: | Kuusik, Andres ; Tiru, Margus ; Ahas, Rein ; Varblane, Urmas |
| Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 6.2011, 3, p. 378-399
|
| Subject: | Destinationsmanagement | Destination management | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Estland | Estonia |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009381020