Innovation in pricing : contemporary theories and best practices
edited by Andreas Hinterhuber and Stephan M. Liozu
| Year of publication: |
2018 ; Second edition
|
|---|---|
| Other Persons: | Hinterhuber, Andreas (ed.) ; Liozu, Stephan (ed.) |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Preismanagement | Pricing strategy | Innovation | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Branchenentwicklung | Sector development | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XVII, 406 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Earlier ed.: 2012. - Includes bibliographical references and index |
| ISBN: | 978-1-138-73825-6 ; 978-1-138-73827-0 ; 978-1-315-18484-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547377