Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Mike Heffner, Guy Mettrick
| Year of publication: |
2020
|
|---|---|
| Authors: | Heffner, Mike ; Mettrick, Guy |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 4.2020, 4, p. 351-363
|
| Subject: | customer data | customer experience | innovation | low-code | privacy | security | technology | trust | Beziehungsmarketing | Relationship marketing | Innovation | Vertrauen | Confidence | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Kundendaten | Customer data | Datensicherheit | Data security | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305074