Innovation preferences and framing effects : comparing East and West
Year of publication: |
2010
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Authors: | Dew, Rob ; Hearn, Greg |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 4, p. 398-418
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Subject: | Innovation | Kreativität | Creativity | Kulturelle Identität | Cultural identity | Prospect Theory | Prospect theory | Innovationsmanagement | Innovation management | Asiaten | Asians | Südostasien | Southeast Asia |
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