Innovation search fields with Lead Users
Year of publication: |
2001
|
---|---|
Authors: | Herstatt, Cornelius ; Lüthje, Christian ; Lettl, Christopher |
Institutions: | Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg |
Subject: | Produktentwicklung | Produktinnovation | Marktforschung | Lead User |
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