Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, & Bruno Kocher
| Year of publication: |
2015
|
|---|---|
| Authors: | Heath, Timothy B. ; Chatterjee, Subimal ; Basuroy, Suman ; Hennig-Thurau, Thorsten ; Kocher, Bruno |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 6, p. 71-93
|
| Subject: | product iterations | innovation | new products | brand management | movies | Innovation | Markenführung | Brand management | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410751