Innovation strategies in central Europe: a corporate perspective

This paper seeks to outline the innovations strategies that various corporations havepursued in Central Europe over the last few decades. It will examine from a corporateperspective the scope and definition of innovation, highlighting how this has changed intoday’s eclectic ever changing environment. Drawing upon cases studies, this paper willhighlight best practice in formulating innovation strategies within Central Europe. Inconclusion, it will be argued that in spite of living in an environment where the pressurefor companies to constantly reinvent some part of themselves is increasing, companiescould greatly benefit from taking time to pause and consider how they can capitalise onthe key lessons and best practice considerations that have arisen....