Innovation uncertainty, new product press timing and strategic consumers
Year of publication: |
2019
|
---|---|
Authors: | Hao, Zhaowei ; Qi, Wei ; Gong, Tianxiao ; Chen, Lihua ; Shen, Zuo-Jun |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 89.2019, p. 122-135
|
Subject: | R&D uncertainty | Innovation | Press time | Inventory | Pricing | Strategic consumers | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Theorie | Theory | Risiko | Risk |
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