Innovations in consumer science : applications of neuro-scientific research tools
Year of publication: |
2015
|
---|---|
Authors: | Agarwal, Sharad ; Xavier, M. J. |
Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 25-42
|
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuromarketing |
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