Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Bettina Maisch
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Maisch, Bettina |
| Publisher: |
Herzogenrath : Shaker |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Kundenintegration | Customer integration | Produktentwicklung | New product development | Elektrofahrzeug | Electric vehicle | Produktinnovation | Produkteinführung | Marketing | Kommunikation | Social Media | Partizipation | Facebook | World Wide Web 2.0 | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 262 S. 73 Ill. 210 mm x 148 mm, 411 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2011 |
| ISBN: | 978-3-8440-0651-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520696