Innovative approaches to brand value and consumer perception : the Eataly case
Year of publication: |
2015
|
---|---|
Authors: | Bertoldi, Bernardo ; Giachino, Chiara ; Stupino, Margherita |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 4, p. 353-367
|
Subject: | Brand value | Consumer perception | Family business | Case study | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Familienunternehmen | Wahrnehmung | Perception |
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