Innovative Markenwissenschaft #3 : Transfer
| Year of publication: |
2021
|
|---|---|
| Authors: | Baumgarth, Carsten ; Boltz, Dirk-Mario ; Schmidt, Holger J. |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 67.2021, 4, p. 57-63
|
| Subject: | Markenwissenschaft | Wissenschaftskommunikation | Wissentransfer | Theories-in-use | Instagram | Wissenschafts-Praxis-Gap | Social Web | Social web | Innovation | Technologietransfer | Technology transfer | Wissenstransfer | Knowledge transfer | Öffentliche Sozialleistungen | Social security benefits | Theorie | Theory | Innovationsmanagement | Innovation management |
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