Innovative marketing in banking : the role of AI and data engineering
Dwijendra Nath Dwivedi, Ghanashyama Mahanty, Varunendra Nath Dwivedi
| Year of publication: |
2024
|
|---|---|
| Authors: | Dwivedi, Dwijendra Nath ; Mahanty, Ghanashyama ; Dwivedi, Varunendra Nath |
| Published in: |
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 409-423
|
| Subject: | Marketing | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence | Data Analytics | Data analytics | Sprachverarbeitung | Speech processing | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3172-9.ch020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101110