Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Tendai Chikweche, Shantha Bloemen, and Dorah Mwenye
| Year of publication: |
2023
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|---|---|
| Authors: | Chikweche, Tendai ; Bloemen, Shantha ; Mwenye, Dorah |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 2, p. 194-214
|
| Subject: | Bottom of pyramid | Covid | decision-making | mobility | renewable energy | Erneuerbare Energie | Renewable energy | Innovation | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2085644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321466