| Extent: | Online-Ressource v.: digital |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-306-47580-1 ; 978-0-7923-8437-3 |
| Other identifiers: | 10.1007/b110095 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013518379