Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Filippo Boccali, Marcello M. Mariani, Franco Visani, Alexandra Mora-Cruz
| Year of publication: |
2022
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|---|---|
| Authors: | Boccali, Filippo ; Mariani, Marcello M. ; Visani, Franco ; Mora-Cruz, Alexandra |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 182.2022, p. 1-14
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| Subject: | Price assessment | Online reviews analytics | Big data | Innovation | Electronic word of mouth (eWOM) | Data Envelopment Analysis | Virales Marketing | Viral marketing | Data-Envelopment-Analyse | Data envelopment analysis | Social Web | Social web | Big Data | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121807 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449202