Innovators and early adopters in the diffusion of innovations : a literature review
Year of publication: |
2020
|
---|---|
Authors: | Dedehayir, Ozgur ; Ortt, Roland J. ; Riverola, Carla ; Miralles, Francesc |
Published in: |
Digital disruptive innovation. - New Jersey : World Scientific, ISBN 978-1-78634-759-6. - 2020, p. 85-115
|
Subject: | Innovation | diffusion | new product development | product lifecycle | segmentation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Bibliometrie | Bibliometrics | Produktlebenszyklus | Product life cycle | Innovationsmanagement | Innovation management |
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