INSIDE AN INTERNET IPO - In popular imagination, going public is a sure path to easy riches. But is it? For all the attention they command, initial public offerings remain shrouded in secrecy. Until now, that is: BUSINESS WEEK got permission to accompany Internet mortgage company E-Loan along every step of the IPO trail--from preparing a presentation for investors to a grueling two-week national ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 1999 (06.09.), p. 44-53