Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Patricia T. Huddleston, Bridget K. Behe, Carl Driesener, S. Minahan
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Huddleston, Patricia T. ; Behe, Bridget K. ; Driesener, Carl ; Minahan, S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 85-93
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| Subject: | Consumer behavior | Eye tracking | Retail | Visual merchandising | Visual attention | Shopping | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision | Ladengestaltung | Store design | Wahrnehmung | Perception | Visualisierung | Visualization | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883164