Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Year of publication: |
July 2018
|
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Authors: | Huddleston, Patricia T. ; Behe, Bridget K. ; Driesener, Carl ; Minahan, S. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 85-93
|
Subject: | Consumer behavior | Eye tracking | Retail | Visual merchandising | Visual attention | Shopping | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision | Ladengestaltung | Store design | Wahrnehmung | Perception | Visualisierung | Visualization | Online-Handel | Online retailing |
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