Insights into Asian Base of the Pyramid contexts : interviews with BOP experts
Marlen Gabriele Arnold and Surenda Sah
| Year of publication: |
2020
|
|---|---|
| Authors: | Arnold, Marlen ; Sah, Surenda |
| Published in: |
Base of the pyramid markets in Asia : innovation and challenges to sustainability. - London : Routledge, ISBN 978-1-138-38913-7. - 2020, p. 1-21
|
| Subject: | Asien | Asia | Indien | India | Experten | Experts | Armutsbekämpfung | Poverty reduction | Strategisches Management | Strategic management | Befragung | Interview | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217367