Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo Zhang, Phan The Cong, Shouvik Sanyal, Wanich Suksatan, Apichit Maneengam and Natasha Murtaza
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Mo ; Phan The Cong ; Sanyal, Shouvik ; Wanich Suksatan ; Apichit Maneengam ; Murtaza, Natasha |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,5, p. 5097-5113
|
| Subject: | Corporate social responsibility | green investment | green marketing | market orientation | business performance | Corporate Social Responsibility | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2021966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014413989